Offended by What America Is
Yeah, time for more right-wing hate at an ad (this time for Coca-Cola) that tries to include more people and more diversity. Conservatives truly hate diversity. I mean, the whole idea of people coming here from all over the world to form a melting pot of cultures where everyone loves America—really, I ask you, how un-American is that?? How can you not be offended?
The commercial, clearly intended to be an outreach to as many people as possible who make up our nation, and a celebration of the fact that we have such richness in culture and language, royally pissed off those who see America as being white and English, as this writer from Breitbart suggested:
As far as the executives at Coca Cola are concerned, however, the United States of America is no longer a nation ruled by the Constitution and American traditions in which English is the language of government. It is not a nation governed in the Anglo-American tradition of liberty. It is instead a nation governed by some all inclusive multi-cultural synthesis of the various forms of government in the world, as expressed by the multiple languages used in the Super Bowl ad to sing a uniquely American hymn that celebrates our heritage.
I think you can call that “reading way too much into the message.” No more Constitution? Really? How the hell can you get that from the ad? Was there some subliminal message against the three branches of government that I somehow missed? And American traditions? Apparently, if it’s not white people singing in English, then it’s not “traditional America”? And “English is the language of government”—seriously, I do not recall seeing any government officials in the ad.
The next line is the giveaway: “It is not a nation governed in the Anglo-American tradition of liberty.” First, how was anything in that ad not about liberty? But “Anglo-American”? How could the writer be more clear without saying “white”? In other words, America must be white to be free; you can’t have liberty with all these foreigners running around speaking other languages. It just won’t do.
Here is someone who sees other colors and other languages, and cannot help but feel oppressed by “various forms of government in the world.” They’re taking over!
Glenn Beck also crystallized the racial fear:
“So somebody tweeted last night and said, ‘Glenn, what did you think of the Coke ad?’ And I said, ‘Why did you need that to divide us politically?’” he said on his radio show. “Because that’s all this ad is. It’s in your face, and if you don’t like it, if you’re offended by it, you’re a racist. If you do like it, you’re for immigration. You’re for progress. That’s all this is: To divide people.”
He’s actually very correct in one respect, though I don’t think he meant to be. If you watch an ad where people of different races join together to sing praise to America, and you are offended by the fact that there were people of different races doing that… well, I hate to say it, but yes—you’re probably at least somewhat racist.
But as far as dividing people? Those who would show unity in diversity are not the ones dividing us. It’s the ones who hate diversity who are dividing us. We are, after all, a diverse nation; it’s the core of what we are. It’s the (original) national motto: e pluribus unum, “from many, one.” People like Beck want to push away anything that is not white and speaking English, or at least trying its best to imitate that. They embrace the “one,” so long as it is the right color and language, and reject the “many.”
You cannot do that. We are many. To deny that, to claim that America is white and English-only is to deny our history, to deny our origins, to deny the core of our very identity.