If you ask me, this new ad campaign by Samsung is not very well thought-through. I’ve done my share of “wall-hugging” (usually “pillar-hugging,” actually), and I can attest to the BS charge they are making.

First, my use of airport power outlets has chiefly been for my laptop, and unless Samsung has a laptop that can run for 10 hours in full use, then this looks kinda stupid.

While I do top off my iPhone and iPad while I’m charging my laptop, I have found it unnecessary for the past few years, as both devices’ batteries lasted quite nicely through the entire journey, even the 13-hours-plus trip back.

The people who usually use these outlets for smartphones nowadays tend to be people who forgot to charge their phones before leaving home, or wherever they came from—or are people who have been on the road for quite a while before getting to the airport. And that will include a fair number of Samsung users as well, long battery life or not.

Then there’s the alienation element; the ad is more or less mocking the viewer’s poor judgment, right in their face, in a publicly embarrassing fashion. You don’t win people over by ridiculing them. If I were sitting at a pillar like the one pictured with my iPhone, and a Samsung user saw me and smirked, I would not feel like switching to Samsung. I’d feel like they and their users were obnoxious assholes.

Not to mention the fact that this will be relevant for only a very short time, as airlines are installing power outlets in their fleets; this trip home, I am told that both my planes, outbound and inbound, will have them in economy. So, the whole airport power thing will be completely unnecessary.

And finally, let’s not forget that Samsung users will hardly be immune to low battery issues. When your battery runs longer, you tend to forego charging more often, and sometimes that leads to accidentally letting the charge run too low when you really need to use it.

And there is where Samsung has opened itself up to ridicule: all it will take is a photo of someone with a Samsung Galaxy S5 sitting at one of those outlets with the ad, and they’ll become a laughingstock. They could be mocked further by a caption that pointed out that the reason there was only one Samsung user there because so few people have Galaxy S5s…