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iPhone 6 Sales in Japan

September 23rd, 2014

When I went to the SoftBank and Au shops last week, I was surprised that there were very few people there, and thought perhaps the iPhone 6 was not doing all that well here… until I learned that most people were just ordering online.

The numbers are out for first week of sales, and so it should not be surprising that the iPhone 6 is in the #1 spot. That is, the 64GB version from SoftBank. The Au 64GB is in the #2 spot, while the DoCoMo 64GB version is at #4—the SoftBank 128GB breaks that up in the #3 spot.

Yep, we have the stupid “let’s break down iPhone sales by carrier and capacity despite doing so for no other phone” strategy so as to keep the iPhone from dominating the #1 spot perpetually. Except it usually captures the #1 spot anyway, and most of the top 10.

So, how many of the top 10 did the iPhone 6 capture? As it turns out, eight of them. The other two spots were taken by the iPhone 5s. Interestingly, the 6 Plus did not make the top ten at all—but it dominated the next ten spots.

In fact, the iPhone 5s, 6, and 6 Plus occupied all top 18 sales spots, followed only by the Kyocera Gratina in the #19 spot, and the Sharp Pantone Waterproof at #20.

After that, the iPhone occupied #22, #24 (both 5s), #27, #28, #32 (those three being all 5c), #34 (5s), #41, #42 (5c), and then we return to the 6 Plus at #48, #50, and #51 (all the 16GB version). More iPhones take up later spots, but I think you get the picture.

Kinda amazing to recall that even after the iPhone was released in Japan, the “common” wisdom was that Japan would reject it… because it lacked emoji and strap holders.

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  1. Troy
    September 25th, 2014 at 10:30 | #1

    new weekly rankings are out; first non-iPhone is at #19, LOL


    I don’t see how any other iPhone OS can develop any kind of app “ecosystem”. Who’s going to develop for Sony or Sharp touch phones when the top half of the market is buying Apple ? ? ?

  2. Troy
    September 25th, 2014 at 10:31 | #2

    ^ “I don’t see how any phone OS other than iOS can develop . . .” in my above

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