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Microsoft At It Again

August 8th, 2013

They now have a video ad explaining to consumers, who just don’t seem to get these things, how great the Surface is compared to the iPad:

Microsoft also uses the spot to summarize other iPad shortcomings that it has highlighted in previous ads, including the iPad’s lack of an integrated kickstand and keyboard, the absence of dedicated productivity software on the tablet, its poor multitasking capabilities, and its failure to offer expandable storage.

As I have stated many times before, Microsoft just cannot wrap its collective head around the fact that a handheld is not an authoring machine, but instead is a consumption device. All of the shortcomings listed above would be true for a full-powered computer, but is far less important for a device people want to have fun with. As evidenced by the fact that the iPad continues to dominate the market while Surface is crashing and burning.

Note the video again smacks the iPad for not having an “integrated” keyboard—but slyly gives all the Surface-advantageous specs on size and weight without the keyboard.

Good luck with that, Redmond.

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  1. Troy
    August 8th, 2013 at 15:03 | #1

    In Japanese terms, PCs are rice cookers and tablets are plastic bento boxes!

    It still astounds me that the iPad I bought 3+ years ago is still state of the art.

    Other than the retina thing, which I can’t perceive anyway thanks to presbyopia. Actually @2X display slows things down a lot so not having it isn’t even a minus for me.

    Microsoft is this weird cult at this point. Completely irrelevant to computing really, and they have been since ~1990, LOL.

    Well, except for C#. I’m digging that a lot, it’s come a long way over the past 10 years.

    Also, I was really impressed with this video:


    and, lo and behold, Apple has joined that vision with the IOS 7 redesign.

    Windows though, meh. 8 is complete and total crap, a bad nightmare of Windows 3.0 design sensibilities returning twenty years later.

  2. Tim
    August 9th, 2013 at 09:04 | #2

    Perhaps they do get it, but they just don’t want consumers to get it, else they buy ipads or nexus or kindles or nooks or some such things.

    I’m sure there are some people who actually feel they need or want a tablet that can function like a lap top. But those are few and far between.

    I am still anticipating, in the next year or so, very thin lap tops that convert into tablets that work very well. I am anticipating that most people will have an Ipad mini or small tablet and a convertible laptop (either windows or apple), and more affluent or intensive users differentiating between their home office and larger ipad and ipad mini functionality.

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