Home > Focus on Japan 2010, iPhone > iPhone 4 Seems to Be Coming Out Big in Japan

iPhone 4 Seems to Be Coming Out Big in Japan

June 29th, 2010

First, of course, there were the huge lines for the pre-order, and of course the computer systems having trouble keeping up with the load. Then SoftBank had to stop taking orders. Then the huge lines again the day the phone came out. All these were pretty big indications of a blow-out sale.

Yesterday, a smaller indication: I saw the first iPhone 4 in the hands of a user, on the Seibu-Ikebukuro line–where I still haven’t seen a single iPad yet. I’ve seen iPads on the subway and Yamanote lines, but the Seibu Ikebukuro seems to be a bit more conservative. Even despite large releases, it does take time before you start seeing new devices popping up randomly in public here and there. Still, it could just have been a coincidence.

Another small indicator which annoys me is that I still haven’t gotten my iPhone 4 yet–despite having pre-ordered one from SoftBank the second day of pre-ordering. Considering that the first “day” of pre-orders was just three hours long, and that I was first in line the second day, the phone must be selling out pretty thoroughly. It could be that supply is really short, or my branch is not getting hardly any supply, of course.

But the site that tracks sales now has figures that include the iPhone 4, and the iPhone takes up three of the top 5 slots: the iPhone 4 32 GB is #1, the 3GS 16GB is #4, and the 16GB iPhone 4 is at #5. What is most remarkable about this is the fact that the numbers do not track pre-orders, but rather actual delivered products (the iPhone 4 was not on the lists at all last week), and the week covered only includes 4 days of iPhone 4 sales. I expect that next week, the iPhone will show even better–and considering backlog, will probably maintain that for a while.

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  1. John
    June 29th, 2010 at 11:08 | #1

    I will be on holiday in tokyo soon. Looking to get may hands on the new iphone. Will it be hard to get the iphone4 at akihabara if I don’t want a contract with telco.Have the iPhone 4 been sighted there?

  2. Luis
    June 29th, 2010 at 11:11 | #2

    I would be surprised if you could get it on short notice. One can undoubtedly buy it without a contract for the full amount, but I do not expect it to be available through third-party shops. Availability is not likely good–I bet there will be at the very least a several-day wait, and I bet they will not guarantee the amount of time it will take.

  3. John
    June 29th, 2010 at 15:36 | #3

    Buying the iPhone in full price is not a problem. For an unlocked phone I presume as much.
    I will not be using the phone in japan but abroad so I don’t need the line or want a contract.

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