Home > Focus on Japan 2004 > Don Quixote Has Changed

Don Quixote Has Changed

September 30th, 2004

At least the store in Shinjuku on Shokuan Dori , which runs parallel to and north of Yasukuni Dori. They’ve cleaned up the image somewhat. For those of you unfamiliar with the chain, Don Quixote (Don Kihote in Japanese) is a chain of retail outlets that specializes in having tons of stuff of all kinds for cheap prices. Sort of like Walmart in the U.S., but with narrower aisles and less fascism.

Part of Don Quixote’s image is the cramped, closed aisles stuffed with all variety of merchandise, laid out in an almost maze-like fashion so that one never knows what one will run into next, and every shopping experience tends to be different from the last. Imagine a

The new makeover has cleaned up that image while still embracing the fundamental principal. The store is now much cleaner and feels less cluttered, with major aisles now much wider–though the meandering nooks and crannies are still there. Their food section is now much expanded, included a wider variety of foreign imports than before. Still not National Azabu or even Kinokuniya Supermarket, but if you haven’t been there for a while, you might want to check–though I don’t know if the makeover is limited to that one store…

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