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Send in the Clowns

February 2nd, 2010

It’s inevitable: Apple releases what is to be a hit device, so smaller companies line up to sue Apple for “copying” or “stealing” from them, hoping the deep-pocketed company will settle and cough up the cash. In fact, it is so established an industry that some companies are designing their wares so they are set up to sue Apple. It only took a few days for Wu Xiaolong, the president of “Shenzhen Great Long Brother Industrial Co.” to announce that they were furious:

I was very angry and flabbergasted when I saw the news of the iPad presentation two days ago… It is certainly our design. They’ve stolen because we present our P88 to everyone six months ago at the IFA (International Electronics Fair in Berlin).

Now, if you’ve seen the iPad, you may be wondering: how can you copyright that design? I mean, it’s a rounded rectangle with a metal bezel and black border. You can’t get more simple than that. Zillions of devices have that basic look; it describes half the monitors on laptops today. Besides which, one of the major grouses people have been lobbing at the iPad is that it looks exactly like an oversized iPhone or iPod Touch–so if Apple’s design is just like the P88’s, then isn’t the P88’s a copy of Apple’s handhelds?

According to Wu: “[Our machine has] nothing to do with it, as they have completely different functions.” Ah, I see. And so the P88 and the iPad have identical functions? Well, not quite. The iPad has a 9.7“ capacitive multitouch screen, the P88 has a lower-resolution 10.2” resistive touch screen (no multitouch) and uses a stylus; the iPad runs the iPhone OS on flash memory in a closed ecosystem, the P88 has Windows on a HDD and is essentially a PC crammed into a tablet form; the iPad gets 10 hours of battery life, the P88 less than 2 hours; the P88 is thicker, heavier, and sits on an ugly metal bracket. But the real difference is in appearance:

P88-Ipad

P88-Ipad-2


Whoa! Spooky, huh? I mean, I can hardly tell the two apart!

What was even more funny was that when the P88 was released, it was called a “non-existent Apple Tablet Clone,” as it resembled most mock-ups and estimations of what the iPad was supposed to look like.

But it gets even better. Want to see another computer made by the Chinese company?

Nottheimac

OMG! Apple stole the iMac from them too!!

Expect this lawsuit to fizzle. As Wired so aptly put it, “Anyone confusing the two products deserves the P88.”

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