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Yes, the Japanese Do Like the iPhone, After All

August 12th, 2008

A lot of it is explained here, but the short story is that the iPhone has had a successful launch here, allowing 3rd-place SoftBank to grab the lion’s share of new activations this quarter in Japan, many of them stolen from other carriers.

I’ve observed this on a small scale at my school, where students have invariably reacted to the iPhone with intense interest, many asking to see it because they’d heard that I got one, and more than a few saying they planned to buy one. This from a population which is made up almost completely of DoCoMo and Au (KDDi) users–I know because I asked two of my classes, nearly 30 students, and not a single one had a SoftBank account. But now several are planning to change, once they can find a store that has iPhones in stock.

All this despite no handstrap, no emoji (color graphic emoticons), so electronic wallet, and (as yet) no QR Code reader. Go figure.

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  1. August 13th, 2008 at 09:12 | #1

    and no IR:( cant trade my info with potential dates…

  2. Paul
    August 15th, 2008 at 17:50 | #2

    pretend a lot of your readers aren’t in Japan, and explain what a QR code reader is and how an electronic wallet works! :)

  3. Luis
    August 16th, 2008 at 00:48 | #3

    Paul:

    Sorry, I sometimes forget. QR Codes are 2D barcodes. This is one which reads off my own URL:

    Blogd

    Electronic wallets I don’t know well myself, but from what I gather they work with sensors at many businesses; pass the cell phone over the sensor and it’s like using a debit card.

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