Despite the Zune’s slow takeoff, the media hailed it as getting off to a flying start when the player was given the No. 2 slot among MP3 players, coming in second to Apple’s iPod. Of course, you had to read down a bit to see that the Zune took 9% while Apple held the No. 1 spot at 63%. Still, it looked impressive to say it was “No. 2” (no pun intended), and less impressive to say that it was not even in the top 50 or so on Amazon.com’s consumer electronics top seller list.

The thing is, that was in the first week of sales, with all the huge buzz and hype, when it was bound to sell more than a usual amount. Predictably, the Zune’s sales dropped in it’s second week–quite a large amount. It fell from a 9% market share to a 2.1% share, and fell from second to fifth among digital media players.

Currently, on Amazon.com’s consumer electronics best-seller list, the Zune occupies the #73 spot, just beating out a universal remote control by Logitech. Among other items selling better than the Zune: an iPod travel charger (#58), four digital picture frames (#56, 32, 29, & 28), a 5-pack spindle of CD-Rs (#50), an iPod power adapter (#49), two digital turntables (#44 & 36)–and twelve iPods (7 of which are in the top 15).

Oh, it’s only the black Zune which is #73. No other Zune colors made the top 100.

Among MP3 players alone, the Zune came in at #21, with iPods occupying 12 of the top 15. Week #3 should be a blast. It’s only uphill from there…