Air Raid
February 2nd, 2008
Having the TV switched on to Japanese channels like Sachi has a lot allows me to observe a lot of stuff I had not seen before. One of them is what products are being pushed. And one that I find interesting is that the MacBook Air is being advertised a lot in Japan. It’s the exact same manila-envelope ad which you see in America. Which makes me wonder if the speculation is true, about the MacBook Air being targeted at Japanese consumers as a way to increase the Mac’s languishing market share here.
I just saw the tail end of the commercial when I flipped on the TV (here in Tokyo). At 6:15 PM there was a crowd four rows deep trying to get a look on the MBA model machine at the Apple Store in Shibuya. Granted, this is the town where people will wait in line for two hours in the rain to sink their teeth into a well-advertised hamburger….