Home > The Obama Administration > Catchphrases Are Less Important Than Meaning

Catchphrases Are Less Important Than Meaning

January 22nd, 2009

A lot of people are talking about how Obama’s inaugural address was lacking because it did not have memorable phrases. Well, I think that “we reject as false the choice between our safety and our ideals,” “a nation cannot prosper long when it favors only the prosperous,” and “we will extend a hand if you are willing to unclench your fist” are all pretty memorable. But that misses the point: meaningful is far more important than memorable. People came away from that speech with the impression of someone who was strong, principled, even-handed, and capable. I’d rather have all of that than a catchphrase.

Categories: The Obama Administration Tags: by
Comments are closed.