Yep. This Is What Obama Needs to Say.
An Obama Ad which hits the mark:
It has all the elements on the key issue, the economy. It answers the 4-years-ago question just well enough for people to remember without getting too bogged down in details. It mentions the hemorrhage of jobs in 2008 and the growth (though tepid) since; it fails to mention the effect of the stimulus directly, but it is implied. It then paints the differing plans, again hitting the key points. This is a well-planned and -crafted ad. Yes, it glosses over the down points, but that’s what campaign ads do—but even on this point, it does the rare campaign trick: admit you haven’t done as well you you intended while still not sounding like it was a failure. Obama can thank Clinton for planting that seed.
What it does, most importantly, is to win the argument on the economy. That was Romney’s only real hope: blame Obama for the recession. It was, in fact, the Republican Party’s chief goal, as you recall. But here we have Obama beating Romney on that, and it reflects in the polls, which show no advantage for Romney on the issue. Republicans have, amazingly, lost their advantage on security, the military, and foreign affairs as well. The GOP led us in to the recession, into huge debt, and into two massive, costly, and lengthy land wars in Asia while governing over a time of fear and crisis. For all the lingering pain, it’s felt better under Obama, and bringing Clinton out reminds us of the 90′s, now almost a golden age. Obama can say he’s brought back job growth, rescued Detroit, ended the Iraq war, killed bin Laden and brought down Gaddafi. What’s left for Republicans to attack against? Obama can even go on the offensive in these areas, most bitingly against Romney’s tax plans.
Romney would certainly deny that he is planning the tax hike for the middle class, so you could conceivably call Obama’s claim in the ad a “misrepresentation”—but certainly not a “lie,” and I would even argue the term “misrepresentation.” Romney promised deficit-neutral tax breaks for the rich which, mathematically, can only be achieved with the tax hike on the middle class. Romney denies this, claiming that economic growth will magically rocket upwards to a point where all the money falling from the sky will make the break deficit-friendly, but that’s BS. And Romney has failed to take back his pledge about the tax break. Ergo, he may not be directly proposing a tax hike and may utterly deny it, but it is the certain result if he keeps his promises. If I say I will drive my car off a cliff by deny it will crash in the ravine below due to magical flying abilities, it is safe for others to claim that I propose to crash my car in the ravine.