Son of a…
I check my stats after leaving them alone for 3-4 days, and I get a shock. About 30,000 more hits than could be expected. Roughly 12,000 more unique-IP visitors than normal. A one-day high on Thursday of 7500 visitors, 5500 on Friday, 4000 on Wednesday, when the recent average has been hanging around 1800. Huge spike in visitors.
At first, I think this may be because I got a link in from somewhere, some big-traffic site saw mine, put a link out, and thousands of people come to check out what I’ve been saying. But when I check my referrers and page stats, there’s not a single blip. Nothing to account for it all. And then I figure it out. I check the cellar of my referral list, and there they are. A massive hotlinking event.
What is a hotlink, you ask?
A hotlink is when one web site hijacks an image from another web site. You see an image on web site “A,” you think it exists there. Usually it does. But with hotlinking, the image is really from web site “B,” a different site. The owner of web site A simply told your browser to go to site B, get the image, and display it as part of web site A. Web site B hosts the image, owns it, pays for it–but web site A, the thief, gets the props for displaying it, and no one ever hears of the site that actually has the image. It’s like someone taking credit for something you did. You did the work, you paid the price, but someone else reaps the benefit and suppresses your name.
Allow me to demonstrate. Look at the “Links” button at right. The image appears here on my site, blogd.com, right? Ha! Fooled you! It’s not on blogd.com at all! It’s on one of my other sites (www.teach-japan.com, a site forever under construction). If you looked at the coding for this blog page, you’d see that the image address is really at the other site. But by a simple web page command, I was able to integrate the image into this web page, so it seamlessly appears to be located here. My other site gets no credit, no one knows it came from there.
Well, what’s wrong with that, you ask? Plenty. You see, hosting a web site costs money. You pay for disk space. You also pay for “traffic,” also called “bandwidth,” meaning that every time you visit my site and see the images, they are being sent (“downloaded”) to your computer. If the image is 100 KB in size, then I get docked 100 KB in traffic by the people who host my site. Every month, I pay that web host a fee for disk space and traffic.
When someone hotlinks to one of my images, it appears on their web site, but I’m paying for the storage and transport of that image. It’s as if someone not only steals a painting from your house, but they also charge you for the gas used by the getaway car and the fees for the storage locker to keep the stuff they stole from you. It’s more than that, since the image is repeatedly stolen by each and every visitor to their web site. If they hotlink to an image 100 KB in size, and 1000 people visit their page, then I get docked for 100 Megabytes of traffic fees. Now, I pay a flat fee for a lot of traffic, but still, it’s my traffic.
Hotlinking is considered even more of a no-no because the hotlinker appears to be taking credit for the image, and the person who is paying for it remains uncredited, not getting so much as a link-through. If they had made the image into a link and I actually got thousands of new visitors to my site, that’d be OK, because I want new visitors. But they didn’t–they hotlinked without credit, so they got the goods, and I got shafted.
Usually, when people hotlink from me, it’s people at places like Xanga or MySpace (where people set up “free” sites), or people on discussion forums who want to show images but aren’t allowed to upload them to the forum space. Usually I find out when an image gets downloaded from my site hundred of times. I find out where it’s going, then I either allow it, or I swap out the image.
But this time, it was a commercial site, one that sells advertising. A movie rumor site called “Ain’t It Cool.” And they hit me for 30,000 image transfers, which cost me about 1.5 GB in traffic before I caught it.
Well, I showed them. One of the dangers of hotlinking is that they don’t control the image! I do! So I changed it. Instead of the image they wanted to have on their site, I replaced it with a plain-text image ad for my site! The image is this:
The beauty of it is, they probably won’t even see it until someone points it out to them. Their own browsers already have the original image in the browser cache, and so the new image only shows up when new people come to visit. See if you can spot it, the page is located here. As long as it’s up, I get free advertising on a hot web site! Whee!
UPDATE: They yanked the image. Ungrateful wankers. They stole 1.5 GB of traffic from me, then erased my ad within just a few days. I’d like to say, “that’ll teach ’em,” but from the comments on this post, I gather these guys are simply contemptible lowlifes, and they’ll keep on doing it. But not to me, if I can help it. I’ll have to be more vigilant about watching the stats for hotlinkers.
Alas, I come too late. The mass of the hotlinking wave is past, 12,000 people saw the original image, and I might only catch a few thousand (and probably few of them will actually come and see my site). But still, it’s fun to punk someone who’s filching from me.