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Here We Go Again

May 27th, 2010 9 comments

You’d think people would learn. But no. Here’s yet another article about how another new Apple product, already a hit elsewhere, will fail in Japan. After spending several paragraphs noting the iPhone’s success, the prognostication begins for the iPad, sounding ever so familiar:

However, Japan poses unique challenges that the cool thin slab of 21st Century computing may struggle to overcome.

With popular credit card and train ticket functions unavailable on the iPhone — not to mention connections to pet-feeding machines — many users also carry a Japanese phone made by the likes of overall leader Sharp or Toshiba.

This means they may not contemplate juggling a third, larger device on crammed subway trains, analysts say.

Again with the complete misunderstandings. First, the error of confusing frivolous bells & whistles with ground-breaking hardware and software features. “Pet-feeding machines”? Really?

Second, the idea that people carry iPhones and other cell phones with special features. Not everybody is Steve Wozniak, guys. I have never heard of someone carrying two phones just to cover a wider variety of features like that. And if they did, what would that have to do at all with the iPad, which would be carried in a completely different place? It’s not like people will say, “Oh, my pockets are full, I don’t want to put an extra thing in my bag.”

Third, they appear not to realize what a boon the iPad is for the commute, nor how it will replace even bulkier items. People don’t mind carrying things the size and weight of the iPad on the train–many would (and some do) use laptops, except they are too unwieldily for that venue. The iPad is thinner and lighter than many comic books or magazines that people carry, for crying out loud, and will provide so much more to occupy people’s time. The form is easy to carry and fine for sitting or standing in confined spaces, yet allows for reading, browsing, working, or enjoying music, video, or games, and then some.

Once again, people are just completely missing the whole point, and spouting off about points they clearly know nothing about–all so they can revive the most treasured of all chestnuts, the old “[new Apple product] will probably fail in tech-jaded Japan” canard.

So far, I have seen nothing but vividly enthusiastic interest from people seeing the iPad, even more so than there was before the iPhone came out.

Categories: Focus on Japan 2010, iPad Tags: