Microsoft At It Again
They now have a video ad explaining to consumers, who just don’t seem to get these things, how great the Surface is compared to the iPad:
Microsoft also uses the spot to summarize other iPad shortcomings that it has highlighted in previous ads, including the iPad’s lack of an integrated kickstand and keyboard, the absence of dedicated productivity software on the tablet, its poor multitasking capabilities, and its failure to offer expandable storage.
As I have stated many times before, Microsoft just cannot wrap its collective head around the fact that a handheld is not an authoring machine, but instead is a consumption device. All of the shortcomings listed above would be true for a full-powered computer, but is far less important for a device people want to have fun with. As evidenced by the fact that the iPad continues to dominate the market while Surface is crashing and burning.
Note the video again smacks the iPad for not having an “integrated” keyboard—but slyly gives all the Surface-advantageous specs on size and weight without the keyboard.
Good luck with that, Redmond.