Japan’s Mac Tax
June 28th, 2014
There's a spiffy Mac accessory, a 128 GB SD card from Transcend that sticks into your SD slot and doesn't stick out. I'd love to get it, as my 256 GB SSD is just too small for me. The item costs $80 at Amazon in the U.S. The same item in Amazon Japan costs $126. That's priced down from $146 just a few weeks ago. Both are sold and shipped by Amazon. They're the exact same item. I've encountered this repeatedly in Japan. Whenever I look for peripherals or accessories, anything labeled “for Mac” or which lists OS X compatibility is bound to be half again as expensive as similar PC-ready models, which most peripherals are marked as. I refuse to believe that creating OS X drivers for most basic peripherals (e.g., DVD drives, web cams, film scanners) is that hard—and in the case of the Transcend device, drivers are obviously not the issue. Instead, it seems that Japanese sellers believe that people who buy Macs are willing to pay a premium. They may be right about a very small subset, and they may just be able to fool a larger subset into thinking they have no choice (and thus helping create the myth that Mac ownership is too expensive). But for the most part, it's a stupid presumption, because that only applies to products which are, in fact, worthy of being labeled “premium,” which most of the overpriced stuff is not. The Transcend thing is a nice idea, but it's just flash memory inside a frame; its main advantage is simply that it doesn't stick out when it's plugged in. That's it. The idea that I'd be willing to pay a $45 premium just because I use a Mac is asinine. I imagine that some people pay the higher price because they don't know any better and think that's the only option; a lot of Mac users, however, simply look around for the best price, and read customer reviews which tell if items not branded as Mac-compatible will actually work with a Mac. At worst, I'll just wait until I go back to the U.S., by which time it might be even cheaper, or a 256 GB version might be priced competitively, which would be cool. Until then, anyone wanting to sell me exorbitantly priced stuff can bite me.