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Apple: Recession-proof?

January 22nd, 2009

Apple reports another record quarter, not only beating expectations, but for the first time in its history, topping $10 billion in revenues. Computer sales are up 9%, and iPhone sales have almost doubled. Despite being seen as an almost luxury-class high-end maker of computer software and equipment in harder economic times than most people can remember, despite criticism of being over-priced and aiming too high, Apple has a bigger market share and better brand recognition and appeal than before. Everyone was saying that Apple’s gear was wrong for a bad economy, but the prognosticators in the industry have been forecasting Apple’s doom every other week for more than a decade now. Apple’s doing just fine, thank you.

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