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Discount Don Quixote

July 9th, 2003


You might already know about it, but there is a chain of stores named “Don Quixote” which specialize in discount items. Not like Costco–you don’t buy in bulk, and the store is far from being a big warehouse. The shop might actually be large, but it is so crammed with stuff you might feel claustrophobic. The aisles are not regular, nor are they always straight. The stores look like they were designed by a pack rat–hardly any space to move, items crammed into every nook and cranny.

But that’s not a mistake–it’s a sales strategy. The stores are designed so you feel like there’s no end to the items there. Things are divided into ‘departments’ of a sort, but you will, by necessity, have to move through various areas before you get to where you want to go–and you’ll probably see some unexpected stuff you want to buy along the way.

If you want to locate a branch of the store near you, or see what they have on sale, you might want to check out their web site, which includes an English-language version.

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